Steve Kline gave a wonderful eulogy for his long time friend Bruce Asay. PE Mary Guthrie wrote the following about Bruce.
Bruce Asay passed away suddenly on March 8, 2026, at the age of 76. His life was defined by hard work, devotion to family, service to his country, deep faith, and a distinguished career in the law.
After graduating from Brigham Young University, Bruce served in the United States Air Force and later in the Wyoming Air National Guard from which he retired as a Brigadier General. Those who served with him knew him as someone who led by example, with integrity, humility, and strength.
He earned his law degree from the University of Wyoming in 1979 and went on to build a highly respected legal career. In 1996, he founded Associated Legal Group, where he developed a successful practice specializing in utilities law, frequently representing clients before the Public Service Commission. He was known not only for his expertise, but for his fairness, his work ethic, and his willingness to help others navigate complex challenges. He also shared his knowledge by teaching utilities law at the University of Wyoming, mentoring the next generation of attorneys.
In 2004, Bruce ran for U.S. Congress, an experience he valued not for the outcome, but for the opportunity it gave him to travel across Wyoming, meet people, and listen to their stories.
Bruce approached life with remarkable energy and enthusiasm. His outdoor adventures were legendary; he climbed the highest mountain in every state and more than 20 of Colorado’s peaks above 14,000 feet, often with his children and grandchildren. In 2012, he hiked Mount Fuji. After the age of 55, he completed four marathons, along with numerous half marathons and 5Ks, often running with his family in support of causes important to them. He didn’t just encourage others; he joined them.
Bruce was a devoted fan of Central High School, the University of Wyoming, and BYU athletics, and spent countless hours in the stands cheering on family and friends. True to his adventurous spirit, he was planning to go skiing with friends on the day of his death. Later this year, his children will hike the Incan Trail to Machu Picchu in his honor, completing a goal he had set.
Above all, Bruce was a devoted family man. He and his wife Diane shared more than 50 years of marriage and raised six children together. His pride in his children and grandchildren was evident in everything he did, especially in the time he spent with them in both everyday moments and great adventures.
He was a devoted member of The Church of Jesus Christ of Latter-day Saints, serving a mission in Australia, and holding many leadership roles throughout his life. His faith was not only something he believed. It was something he lived.
Bruce was a familiar and valued presence at Rotary meetings. He attended regularly, built strong friendships, and contributed to the spirit of fellowship that makes this club what it is. He brought energy, curiosity, and a genuine interest in others to every meeting.
Many of us knew Bruce Asay not just as a fellow Rotarian, but as a friend, a mentor, and a steady presence in this club. He leaves behind a legacy of service, leadership, and love, for his family, his community, his church and his country. He will be deeply missed by this Rotary family. Thank you, Bruce, for your service, your friendship, and the example you set for all of us.
